Information Technology
Technology Management Plan
Student’s Name
Institution Affiliation
Date
Introduction
Largo Corporation is the parent company of Rustic Americana. Rustic
Americana features arts and crafts which represent the United States’ history,
cultural heritage, folklore and geography. The company markets and sells its
products directly to the customers. The company’s direct mail catalogue
together with its unique line of products are the vital pivots to the company’s
success.
I
was appointed as the acting Chief Information Officer of the corporation after
the termination of the former CIO. The first thing which took my eye about the
company was that it was facing a number of problems which were not being taken
in to considerations. First, there were rumors everywhere from the employees
concerning how my predecessor was so incompetent in his job and they were
accusing him of running side businesses. Secondly, the annual sales of the
company had been declining for the last three years as a result of many
internal issues in the company. Third, there were views which were conflicting
concerning whose responsibility it was to upgrade the systems. The manager of
the call center, Prisha Khan, who had only been in that position for only two
months had already begun complaining that the upgrading of the systems was the
responsibility of the IT department while the former CIO was of the opinion
that this was the responsibility of the manager.
Depending
on the analysis that I made, I saw that the operations of the call center are
both business and IT related. The call center makes the arts and crafts which
reflect United States’ folklore, history, cultural heritage and geography. The
company has its specialty direct marketing and sales where it does this through
the call center which include fulfillment of order, management and operation of
the corporation, warehousing and the call center. Direct catalogue and the web
store are employed during sales of the products. The IT operations are in
charge the server which stores the database which keeps the record of all the
shipping labels which are prepared through the web based systems with the use
of the UPS or USPS which also gives the number which can be used by both the
customers and the company to track the shipments. The call centers has two
servers where one runs the Oracle database under a UNIX operating system while
the other one runs on a windows operating system and uses the SQL technology
for the database. Bar code scanners are used by the warehouse workers to keep
track of the merchandise. When an order is selected, a conveyor belt moves it
to the Shipping clerk where it is packaged, fixed the label, has its bar codes
scanned and then placed in to a bin from where it is picked up for delivery.
The dollar amount is entered in to the system during the final scan which is
used for billing. Technology is required for all this process.
The
cost of investing in system upgrades is evaluated by the chief financial
officer of the company. To ensure that the call center is operating efficiently
and effectively and that all the services are of the best quality, the cost
evaluation must be engaged and then get the upgrades installed in to the
system. In my opinion, there should be establishment of an independent
department whose main functions would be to keep track of downtime and ensuring
the all the rules and regulations of the call center are followed by all the
employees. The inventory management system should also be upgraded to ensure
that they have quicker refresh rates, have wireless connection to Wi-Fi
networks and be able to send notifications to the central reservation system of
the products which have depleted before orders for them have been placed by the
customers. The company should also place more staff in to the processing unit
of the warehouse to ensure that printing and generation of shipping labels is
done faster. The IT department should also train the warehouse members on how
to use the current technology while handling inventory operations. Moreover, to
ensure that the internet service is functioning smoothly for the call center
business, the corporation should prohibit personal use of the internet services
by the employees. The issues concerning the quality of the service should be
handled too.
The
corporation’s business model specializes on the direct marketing and sales of
the crafts and arts which they produce. The data system has a very strong technology
where it uses the Voice over Internet Protocol system from Cisco, UNIX
operating system with Oracle database for the data server as well as another
data server which runs under windows and SQL database technology.
The
technology at the corporation cannot be said to be so secure since they were
using old UNIX systems for inventory management. This led to very volatile
refresh rates of the inventory system. There is therefore need to have
mechanisms which are reliable to address the difficulties which are related to
technology at all levels. The corporation also needs policies, effective and
able leadership with an eye for the corporation’s future and sustainability
communications which embrace transparency. The corporation should deploy the
latest technology on the hardware used and also ensure that all the personnel
have awareness of the strategy to innovate technology. The corporation should
also enhance its delivery to be more effective by improving its support system
so that there is timely exchange of information between the corporation and the
customers.
Technological and managerial issues
The question
about the accountable person for system upgrades brought about various
conflicting reviews. Claims from the former CIO was that it is the
responsibility of manager in the call center to spearhead the operations of
system upgrade. Several complaints came out for the manager in the call center
department saying that system upgrade operation was an issue for the IT
department. The associated system upgrade cost and investment in operations
upgrade was said to be the work of the IT department. It is the responsibility
of the call center manager to ensure that call center is well staffed. Another
issue is in the call center in regards to calls volume since there lacked
enough staffs and agents to pick up the calls during peak volume period.
Unavailability of the technological infrastructure to assist in mobile
computing like the use of tablets by staffs used in the warehouse was another
problem. In the workstation, due to the additional 10 older work stations on
the call enter, there was an issue when handling calls. The data input clerk
used the call enter to make updates to the record.
Best practices
in managing technology and improvement approaches in the operations
Any
organization should aim at upgrading and advancing in terms of technology in
almost every area of operation and making it a priority to keep pace with the
new and emerging technology by including it in the overall strategic plan
(Lehner, Tichler, Steinmüller, & Koppe, 2014).
The first thing
is the developing the management strategy plan and it is at this point that
Rustic Americana management should acknowledge and collaborate by working
towards achieving together. It is noble to ensure that the management plan is
interlinked with the operations of the business and efforts of the IT so that
the organizational goals and objectives can be accomplished. A team to ensure
resources are maximally utilized need to be developed and this is necessary to
ensure that individuals are assigned to one particular person who will be responsible
for the achievement of the set targets. The person is expected to be part of
the team, which is for the initiatives of the IT, and this is by ensuring that
the team has mixed up both organizational resources as well as the other
resources acquired externally. Also, the time limit for target attainment need
to be set especially in areas where the solution is not recognizable.
Situational
analysis is another important step to and the first step to undertake while coming
up with an inclusive plan for information technology or acquiring a clear
thought of the conditions of the organization which entails an inclusive
inventory of all equipment, the details relating to the IT budget management
among other details which have been documented relating to IT (Kapur, Kumar,
& Verma, 2018) .
It is crucial to ensure every person has been examined upon development of the
management plan and an initiative integrated leader or the team leader should
be identified.
The management
technology plan will be fully made when every initiative has been combined into
document and the plan should therefore be summarized on a monthly basis to
ensure that there is efficient flow and to promote accountability. It is also
important for the IT managers to peruse through the budget on a monthly basis
and make advancement on the technology and also to ensure that there is
progress and make necessary changes and number updates in case of alterations.
The industry standards for IT need to be reviewed by the organization
management in terms of the application spending, infrastructure and equipment
as well as staffing to ensure the allocated resources are maximally utilized
well and there is accountability in regards to how money is being used.
Skills required
for the management of people in enhancing effective operation
The managers
should ensure that their subordinates are treated well and this will guarantee
a productive business operation. To make sure that this is done correctly, it
is good to take time and make estimation and conduct training to the staffs.
The employees should be rewarded when they perform better since this will act
as an incentive of raising the morale of the employee and consequently their
effectiveness (Holbeche, 2015) . The working
condition should be favorable and conducive as to grant employee a chance to
give their best and also avoiding bureaucracy to ensure that information is
easily transmitted throughout the hierarchy to the intended person at a
reasonable time. Getting the right people for the job is an advantage to the
business and therefore managers should aim at sourcing qualified individuals to
work for the organization as to enhance the growth and profitability of the
organization. The human resource and all departmental managers should be
properly trained to equip them with necessary skills and knowledge require to
enhance the operation of the business such as training on how to disseminate
and communicate with staffs among other trainings.
Ethical
requirements of individuals in an organization
Ethics is a
very crucial topic of discussion and therefore ethical theories play an
important in our life. Ethics are standards that guide a behavior. It is the
responsibility of every professional to know their boundaries and also the
manner in which they should act in a given sector and this is through the
guidance of the ethical values (Bian & Caliyurt, 2018) . The technology has
taken up the world of business today and therefore it is becoming difficult to
define the ethical codes of the field. The IT professionals are facing critical
challenge in regard to effects of computer ethics. Ethics is ensuring integrity
and honesty in the profession and being accountable for own actions. Following
the stipulated guidelines and procedures as well maintain organizational
standards is considered as standing with the moral objective of the
organization. Workers should therefore aim at building the reputation of the
organization in producing superior goods and services by ensuring they do what
is acceptable and following organizational guidelines.
Call
center management
To run and manage a call center requires a lot
of restructuring and implementation of rules which assist in building
successful team. It is significant when hiring call center staff to ensure they
are individuals who have good opinion for customer service as well as effective
communication and listening skills. Staffs for call center should have a
friendly attitude to approach customers and a memory which can retain
information for a longer period (Sushil., Bhal, & Singh, 2016) . The individuals
hired for the job will have various expertise and therefore they will bring a
breadth of knowledge to the call center which will be necessary for providing
superior services to customers.
Proper employee training is always advocated
for immediately the right employees have been hired for the job. The training
should be conducted comprehensively to ensure that employees are well equipped
with the information and knowledge required to conduct themselves effectively.
The employees should be well trained to enable them handle the complaints lodged
by customers. Customers are among the most important stakeholders in any
organization and therefore an experienced and knowledgeable person is required
to handle calls from customers with a lot of enthusiasm.
The schedule should be planned smartly. The quality
of the services offered by employees will tend to reduce if employees feels
like they are being overworked. It is therefore crucial to make proper
scheduling to ensure that customers are attended to immediately they need the
services and the services should also be friendly. It will be appropriate if
the performance of the staffs is measured in terms of quality rather than the
volume of the calls received or attended to. This will enable the staffs to
concentrate on delivering quality services to customers. The call center need
to be evaluated on regular basis. Assessing the quality of services delivered
to customers will make the agents in the call center active so as to maintain
quality. The evaluation should be made for all calls each individual employee
has made to gather sufficient information useful to assess the quality of the
services offered accurately. The evaluation should be made regularly to ensure
that there is persistence and consistence of the services offered.
Employees should be provided with incentives
which will encourage then to give their best to enable them attain daily goals
as well as the overall organizational objectives. Highly motivated employees
tend to deliver quality services as compared to less motivated workers. Incentives
work as an inducing factor and thus employee morale will be raised leading to
improved productivity due to the services offered.
Being the Rustic American acting CIO, various
improvements for the call center operations need to be introduced. Firstly, the
call center need to be staffed with the right people who have the right skills
and competencies. The individuals hired to work in the call center should have
good communication skills, friendly approach and always eager to help and serve
customers with their best enthusiasm. A well-structured set of questions should
be made to ask potential employees before hiring them for the job since this
will help in revealing appropriate candidates. Employees hired for the job
should be able to respond to questions effectively by ensuring no tricks are
used while answering the questions.
From the article “Technology is Shaping Future
Call Center Operations”, there are various recommended improvements to be made
in the Rustic American operations:
Rustic Americana should adopt the remote and
home based technologies for easy monitoring and supervision of staff in the
call center operation office. Instead of the supervisor to keep strolling
around to listen to the agents and how they respond to their customers, these
tech technologies will be helpful because the supervisors would easily monitor
the agents in real time vision right from the agent desktop and the way they
handle their customers. Using these technologies will allow the supervisor to
respond immediately to any noticed misconduct by the agent while still afresh.
The prompt response is crucial in agent advancement and improvement of the
services offered.
A software to manage quality will enable
supervisors and analyst in the call center to inspect and evaluate the
operations of their agents. The tool will be useful in identifying the agents
who overspend their time speaking with their customers and thus it will help in
resolving such problems. The software will allow the agents in the call center
to be trained on a daily basis since it will provide relevant information to
the supervisors about the performance of the agents.
Dealing
with Ethical conduct
The organization strategic plan should be
congruent to the principles, guidelines and rules of controlling. The principles
should be intertwined to the management adopted instructions to ensure
individuals are held responsible for their own actions. The instructions or
rules should be adjusted to ensure they are consistent with the strategy. An
agreement should be made to ensure that employees agree with the stipulated
rules and regulations and to display their acceptance and understanding of the
organization ethic strategy. Employees should be properly trained on how to
deal with ethical dilemmas and other difficulties evolving from ethics.
Need
for IT support
For both small and large corporations, the role played by technology
during the operations of the call center is very vital. This technology is
employed in the corporations to enable communication with the customers,
conduct transactions, compile reports and secure storage and retrieval of
sensitive data (Lehner, Tichler, Steinmüller,
& Koppe, 2014) .
Therefore, regardless of the size of the business, it is vital for the
organization to support the technology used in the call center as it helps in
improving the efficiency of the system and management of any issues which may
arise. Support for strong and secure IT systems should also be embraced to
ensure that the files and data saved in the databases is safe from any harmful
attack or virus. The technical support for IT can also offer customers with
some technical services like remote troubleshooting of system issues. IT
support is also important in that it will help in regularly updating the
business owners of the current technological advances and updates which will
enable them to offer suggestions on which technology to go for while doing
upgrades.
Need
for Upgrades
As technology advances, newer versions of software which are more secure
as well as newer versions of hardware which is faster, more efficient and reliable are brought to the market. It
is therefore important to upgrade the technology which is used in the
organization, especially at the call center. Blokdijk
(2007) suggested that it is important for company to consider investing
in newer technologies in the call center since the price for technology keeps
on falling making it easier to acquire more efficiency in the business as well
as serving customers in a better manner. Automated voice, data middleware,
scheduling and call routing are some of the upgrades and improvements which
should be done on the system. Best (2011)
urges that upgrades in the voice technology would enable 5-30% increment in
call center interactions while still maintaining the satisfaction of the
customers.
Conclusion
By working on Rustic Americana’s case and developing the technology
management plan of the same, I was able to improvise ways through would enable
solve the problems which were facing the organization. Through this project, I
realized it is very important for any standard organization to outline clearly
the roles of each and every department so that there are no cases of conflicts
arising over who is responsible of performing a particular function or task.
More importantly, to avoid downtime and ensure satisfaction of the customers,
it is important to ensure that the technology employed in the organization is
upgraded regularly and up to date. Largo corporation just needs a communication
standpoint and creation of strategies based on the principles of the company in
order to overcome its problems. This together with upgrade of the technology
used in the corporation will help the governance of the corporation to be of
the highest standard and increase its productivity.
References
Best, G. A. (2011). 42
rules for outsourcing your call center : best practices for outsourcing call
center planning, operations and management. Cupertino, CA : Super Star
Press.
Bian,
J., & Caliyurt, K. T. (2018). Regulations and applications of ethics
in business practice. Singapore : Springer.
Blokdijk,
G. (2007). Call center 100 success secrets. Brisbane: Emereo.
Holbeche,
L. (2015). Aligning human resources and business strategy. [Place of
publication not identified]: Routledge.
Kapur,
P. K., Kumar, U., & Verma, A. K. (2018). Quality, it and business
operations : modeling and optimization. Singapore: Springer Verlag.
Lehner,
M., Tichler, R., Steinmüller, H., & Koppe, M. (2014). Power-to-Gas:
Technology and Business Models. Cham: Springer.
Sushil.,
Bhal, K. T., & Singh, S. P. (2016). Managing Flexibility : People,
Process, Technology and Business. New Delhi: Springer India.
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